5 6 244

Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

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unknownx500

0 0 7

Netflix leading the way for interactive content

Netflix has announced that it's building interactive technology that will allow users to tailor the plots of their favourite programmes...

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2 5 179

Search content vs social content: and why you need both

Below is an information-packed Slideshare which outlines two ways in which content is needed: content for when people search for you, and...

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0 1 17

The freedom (or pressure) of creativity in marketing

We know that nowadays customers are overwhelmed by advertisements and promotions. They receive a lot of information, every minute of the...

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1 5 24

Where Content Marketing ends and Social Selling begins

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...

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2 1 103

How do you do event marketing after GDPR?

There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...

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unknownx500

0 0 0

33 B2B Lead Conversions Ideas

There's a great list over on Business2Community with 33 strategies and ideas for conversions. My top 5 out of the list would be:

  • Checklists
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unknownx500

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