Whether you're a one man band or part of an international organization, taking photo's should be a key component of your digital marketing strategy.

If photos aren't your thing it can be hard to know what or when to take the right snaps.  If I'm an independent plumber it's not exactly a life of glamorous visual content, and how do you decide what and where to focus if you're an organization that spreads far and wide.

Firstly, it's always better to have and not need than to need and not have.  Once you've got visual content you can use it (and re-use it), to best suit your current needs or marketing campaign.  Whether it's the before and after shots of a bathroom re-fit that shows the quality of your work, or the Christmas party that shows the companies personality and staff appreciation.

If you're stuck for inspiration check out these top trends shaping the future of imagery.