Whether you're a one man band or part of an international organization, taking photo's should be a key component of your digital marketing strategy.
If photos aren't your thing it can be hard to know what or when to take the right snaps. If I'm an independent plumber it's not exactly a life of glamorous visual content, and how do you decide what and where to focus if you're an organization that spreads far and wide.
Firstly, it's always better to have and not need than to need and not have. Once you've got visual content you can use it (and re-use it), to best suit your current needs or marketing campaign. Whether it's the before and after shots of a bathroom re-fit that shows the quality of your work, or the Christmas party that shows the companies personality and staff appreciation.
If you're stuck for inspiration check out these top trends shaping the future of imagery.
This milestone isn’t just about how far we’ve come, but also how far we’re going: How will Shutterstock and the entire visual world change in the future? To find out, we asked our curators, designers, and reviewers about their predictions of the top trends shaping the future of imagery. Some of the picks, like street photography, have been a benchmark in the industry for several decades; others, like drone photography, have burst onto the screen in the last few years. Altogether, these image trends are changing the way we interact with machines, with each other, and with our environment.