As I've recently looked at the focus on content by some of the largest tech companies in the world, this article looks at what Apple have done or rather failed to do with Apple TV.
Having established themselves in the sector years ago they're quickly falling into obscurity. Who wants Apple TV for Christmas?
And yet, what did we witness last week at Apple’s special media event? A whole lot of nothing. Just an app called TV that lets users browse through third-party apps from the likes of HBO, FX and others. Yawn. This is not the future of TV.