Research shows that users prefer watching a video than reading a text and they are more likely to comment, like or share the content. 

The brain understands and remembers visuals much faster than texts, because when we read the brain needs to be actively involved whereas when we watch something, we do it passively. 

So don´t miss out your chances with video marketing this year, as predictions say that 75% of all internet traffic in 2017 will be video.